My tenure at White Key Marketing, an Australian-based marketing agency, provided me with invaluable experience in the art of video editing. This role not only enhanced my storytelling abilities but also empowered me to produce creative content that aligns seamlessly with diverse company branding requirements.
I firmly believe that branding is a fundamental aspect of video editing. It is crucial to ensure consistency in representing a company's identity across all video formats, whether horizontal or vertical, and regardless of the purpose—be it for portfolios, advertisements, or other promotional materials. Maintaining brand alignment in every piece of content is essential in conveying the company's desired image and positioning within the market.